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Customer Satisfaction

 

How services supplied by SAFE meet or surpass a customer’s expectation and how likely a customer will make a re-purchase of such services from SAFE in the future are important.

 

In a competitive marketplace, customer satisfaction must be a key differentiator and would be one of the key elements of business strategy. Compare two products or services that offer the same purpose. What will make the customer choose one over the other?  SAFE believes that who offers amazing customer experiences will create environments where satisfaction is high and that customer advocates are plenty. Customer satisfaction goes full circle. Not only can customer satisfaction help SAFE keep a finger on the pulse of SAFE's existing customers, it can also act as a point of differentiation for new customers.

 

SAFE also recognizes that price would not be the main reason for customer churn. It must be actually because of the overall unsatisfactory quality of customer service. Customer satisfaction is the metric which can be used to reduce customer churn. SAFE will put new processes in place to increase the overall quality of customer service. SAFE will put an emphasis on exceeding customer expectations together with ‘wowing’ customers at every opportunity. 

 

Customer lifetime value is a beneficiary of high customer satisfaction and good customer retention. SAFE will hear customer's expectation on such a key metric seriously.

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